Ampersand of the Day

The rea­son for the choice of today’s amper­sand is not nec­es­sar­i­ly aes­thet­i­cal­ly dri­ven, but more of a tech­ni­cal nature. It’s the amper­sand from Droid, the new text font around here.

With web fonts becom­ing more com­mon and font host­ing ser­vices becom­ing more numer­ous, site own­ers are no longer required to use the bor­ing fonts on the web safe list or to prac­tice the dark mag­ic of Macro­me­dia Flash. Now we can use pret­ty much any font we like through ser­vices like Type­kit or Web­type (though the good fonts usu­al­ly cost a year­ly fee). The Google font direc­to­ry is com­plete­ly free and easy to set up, but most of the fonts suck. Except of course the Droid font fam­i­ly, devel­oped by Ascen­der Corp. (now part of Mono­type Inc.) as stan­dard fonts for the low-res­o­lu­tion screens of Android mobile phones, which thus look very nice on screen. So here, enjoy:

By the way, the new font for all head­ings is, not sur­pris­ing­ly, Droid Sans.

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